When you order a non-ranked demon you are getting a companion that is still a demon, but they might be younger and though they are powerful in their area of expertise, they have not been trained formally, but they still possess incredible skills and abilities. Where they lack in official training and statues they make up for in their tenacity and life experience. Some of them are also still in the lower levels of their profession, so they are still mages and scholars, and warlocks, but they are still in training.
Non-ranked demons also have no nobility, royalty, or military rank, not all the demons possess a status, but that does not mean they are not powerful and incredible beings in their own right. Due to their vibrational frequency, many people find that it is easier to connect to a non-ranked demon and that they can be incredibly relatable on a personal level. They have many amazing friends and companions and they will walk with you, helping you and guiding you on your journey, sharing their knowledge and skills where they are needed.
They have their own passion and desires and many of them have incredible stories to tell. While many people want to connect with the Dark Lords, the Non-Ranked Companions are very grounded and they have a very deep understanding of their culture and the world that they come from. They represent the daily life of demons, their unique powers and abilities. Many of them are incredibly creative and they are really fascinated with other beings and really looking to make powerful and profound connections with their human companions.